Collateral Design for the Glens’ 2025 USL Season
VISUALIZING A NEW ERA
CONTEXT
The 2025 USL season marked the debut of the Glens’ one-of-a-kind soccer facility on Treasure Island. This milestone represented the start of a new era for the club and called for a bold visual identity to match. I led a full creative refresh to celebrate the club’s growth, energize fans, and ensure a consistent, elevated brand presence across digital, print, and in-stadium platforms. This update strengthened the club’s identity and opened up exciting new ways to engage supporters.
CLIENT
San Francisco Glens
YEAR
2025
ROLES
Creative Direction, Graphic Design
BUILDING THE GLENS' STREETWEAR STYLE:
At the Glens, we worked closely with Official League to design and produce premium custom hats, while also collaborating with San Franpsycho, a respected local printing company, to create a limited run of shirts and hoodies.
MISCELLANEOUS DESIGN CONTRIBUTIONS:
Designed digital and print materials such as stadium advertising hoardings, season ticket designs, and additional supporting graphics for USL and Academy teams.
PHOTO: MATTHEW DIEDERICH
